For the indirect users IMA-HUB© is the fulfillment of all communication needs with the use of just a single client, beyond multiple accounts/contact lists/message history lists, and posts on different social media. Users will be provided with a new enhanced communication experience globally reachable, manageable and economic. Also, they will save substantial amount of time and money for managing or migrating their digital assets from one application to another.
Web and mobile apps, seeking to incorporate communication services, will greatly benefit by the service, since it will not be required to build the entire communication stack into their app. IMA-HUB© will provide CSP–as-a-service (CPaaS) enabling rapid deployment, high quality services and a viable economic model. Internal implementation is highly costly because it requires the best talent in the area to be used for long enough time in order to provide the solution and then to consider key-issues such as security, synchronization, interoperability with other app users and scaling. In terms of cost, CSP will reduce the developing cost by 40 % and in the same time, will substantially reduce the go-to–market time.
Webcos looking for monetization will benefit from a new business model based on the interconnection. OTTAs with small subscribers base and with a strong local geographic presence will increase their penetration and their subscribers’ base. Telcos will be enabled to provide OTT-like services to their customers through IMA-HUB© white label services, in order to increase the usage of their data plans and to counterbalance the losses due to webcos’ OTTAs.
The goal of the IMA-HUB© project is to design and develop cloud-based infrastructure, scale it to cover market needs, test and validate the IMA-HUB© approach within real communication world, and commercially launch its services to market.
OTTA and Telco architectures are often considered to be intrinsically different on the communication services level. Opposed to popular belief, the architectures are quite similar and usually can be divided into three independent layers: network, control and application. The interwork of Telco operators relies on standardized protocols. In order to seamlessly deliver voice and messaging services, operators interoperate based on strong standardization, parameter profiling and peering agreements. This interworking has proven to be a very efficient way to interconnect thousands of network operators throughout the world with transparent revenue sharing. Conversely, OTTA models do interoperate at all, neither on the control level, nor on the application level.
IMA-HUB© aims to interconnect the Telco RCS, webRTC enabled apps and OTT models through open APIs disrupting the existing market.
The architecture of the IMA-HUB© is based on a carrier-grade communication and interconnection platform. It provides access to the global community of new generation communication services, including Telco RCS and OTT services (Telco 2.0, voice calling, sharing, etc.), through a single interconnection. Services work seamlessly across any network. Each service provider interconnecting to IMA-HUB© will automatically be interconnected to all other providers already interconnected. Thus, the IMA-HUB© will reduce the complexity of the interconnection (providers will not need to build their own interconnections with other providers) resulting in the reduction of costs and the time needed to market new services. The IMA-HUB© control and transport layers are realized through specific APIs and SDK. There are two distinct components in IMA-HUB©: the communication platform and the interconnection hub functionality.
Communication Services Platform
The design and development of a cloud based Communication Services Platform (CSP) following the hybrid approach that integrates the private and public cloud, commercially available in the end of the Year 1 of the project. This approach will allow App Developers and Telcos to rapidly introduce innovative and interactive, in-app and in-network IP communication services. In addition, it will enable end-users to communicate with their contacts (family, friends, colleagues, etc.) globally. Compared to the traditional approach of developing an analogous app, it is estimated that CSP will reduce the relevant costs by 40% and the time-to-market by 60% (since only integration and testing will be required), without compromising either quality or performance.
Interconnection Communication Hub
The design and development of a cloud based Interconnection Communication Hub (HUB). The HUB will enable the direct and seamless interconnection and interworking between the messaging apps of all the market players (Telcos, Webcos, App. Developers) through a) RCS Hubbing, b) webRTC Gateway and c) OTTA API. The HUB is expected to reduce the technical complexity of interconnection by more than 60% (a single technical interconnection and a single contract are just required to connect to all), reduce the fragmentation of the industry, and provide interoperability between similar services from different providers. Furthermore, an open API will enable the interconnection with similar hubs and ensure accessibility, openness and interoperability of the ecosystem. The service will be commercial available by the end of the Year 2 of the project.
Scaling up and performance optimization
The Scaling up and performance optimization of CSP and HUB infrastructure in order to support more than quarter billion consumers, 100 service providers, and 100.000 apps. This scale and performance of the platform is essential for realizing our commercial plan (serving our customers). Validation and testing of the resulting infrastructure in real world conditions will be realized by acquiring at least two applications for CSP service and interconnecting at least one Telco or OTTA by the end of Year 2.
Introduce and assist the uptake of the new and fast growth markets of cloud CSP and HUB interconnection services through the dissemination plan. Updating the commercialization plan with all necessary actions needed to capture the 30% of this innovative market in the next few years, which will make possible to increase the revenues, net profit and personnel of the company by at least an order of magnitude.
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